VIVA PLUS
The Task
VIVA PLUS, a company revolutionizing mental health medication delivery, needs a new brand identity and a user-friendly mobile app. Since VIVA PLUS offers the fastest, budget-friendly, and accessible service in the industry, the branding and app must emphasize affordability, ease of use, and speed while maintaining a sense of trust and care.
project goals
Establish a strong and unique brand identity for VIVA PLUS, a newcomer in a highly competitive market, that effectively communicates its unique value proposition, resonates with target audiences, and builds trust from day one. Additionally, develop a seamless user experience that highlights the product’s key benefits, ensuring accessibility and engagement. Focus on compelling design and a clear messaging framework to drive adoption and retention in a crowded landscape.
challenges
Launching VIVA PLUS in a competitive market presents several challenges. Breaking through consumer skepticism and gaining trust required a clear, compelling message. The brand needed to navigate regulatory constraints, ensure seamless user experience, and effectively communicate the product’s value to diverse audiences.
outcome
VIVA PLUS has positioned itself as a trusted leader in affordable mental health medication delivery. Its competitive edge—offering the most cost-effective solution in the industry—has resonated with users, driving high adoption rates and brand loyalty. As a result, we have not only disrupted the market but also made a meaningful impact by ensuring more people can access the mental health support they need, easily and affordably.
